We'll announce the Winner of the exclusive PEEPS Prize Package and Chief Spring Officer soon. So, stay tuned. View Rules>>

UNTIL SPRING

It's a SWEET Victory for PEEPS!

It was an exciting race but the people have spoken. PEEPS has been voted the official Spring Ambassador for 2016! |

The only shadow the Groundhog saw this year was that of the PEEPS Chick, who led throughout the campaign. |

It was a split decision in Pennsylvania with both the Groundhog and the PEEPS Chick sharing the title of this year's Spring Ambassador! |

It was an exciting race but the people have spoken. PEEPS has been voted the official Spring Ambassador for 2016! |

The only shadow the Groundhog saw this year was that of the PEEPS Chick, who led throughout the campaign. |

It was a split decision in Pennsylvania with both the Groundhog and the PEEPS Chick sharing the title of this year's Spring Ambassador! |

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THE PEEPS® CHICK

ON THE ISSUES

The American people must make a fundamental decision. Do we continue the 129-year decline of our spring season predictions, or do we utilize a new approach by appointing a more reliable candidate as Spring Ambassador?

SPRING ISSUES 2016:

THE PEEPS® CHICK

Candy Official, Spring Activist, Easter Basket Hero

On a sunny spring day in 1953, the iconic yellow PEEPS® Chick was born. Living in the small town of Bethlehem, Pennsylvania, the Chick is currently 63 years young. The PEEPS® Chick hasn't always had the easiest life. Originally the process took more than 27 hours to perfect the Chick. Overcoming the struggles it was born into, today, PEEPS® marshmallow Chicks can be created in an impressive six minutes.

In the late 1950's the PEEPS® Chick had a makeover and clipped its wings. This style change made the Chick look sleeker and more modern, appealing to younger spring enthusiasts. The PEEPS® Chick has an array of colors to represent spring including white, pink, lavender, blue, green and orange. However the color yellow has remained the most popular PEEPS® ensemble for the Chick.

In the 1960's, the PEEPS® Chick started a family of its own - producing several other marshmallow shapes. The PEEPS® Bunny, cousin of the Chick, came first. Then the brand moved to release several seasonal shapes to help celebrate various seasons. The PEEPS® Chick values its large family and it continues to grow.

The true purpose of the PEEPS® Chick is, and always will be, to be a springtime icon. The PEEPS® Chick has held the title of Easter Basket Hero for more than 60 years - putting smiles on the faces of children and adults alike.

The PEEPS® Chick is the perfect candidate for the Spring Ambassador as it is the true first sign of spring. In fact, the spring season is so important to the yellow Chick it is only available for purchase during the season.

The yellow PEEPS® Chick will continue to serve as a reminder for the citizens of the United States that spring has officially sprung!

THE GROUNDHOG

Spring Predictor, Hibernation Enthusiast, Rodent, Omnivore

The Groundhog landed the job as the one and only weather-forecaster a long time ago. Though the exact origins are unclear, Groundhog Day is said to have originated from ancient European weather lore where a badger or sacred bear predicted the weather, rather than the Groundhog. Until, that is, they realized that the Groundhog was a much more qualified candidate.

The official celebration of Groundhog Day in the United States began in 1886 with Pennsylvania's earliest settlers with the legend of Candlemas Day, which states, "For as the sun shines on Candlemas Day, so far will the snow swirl in May..."

If you're unfamiliar with the tradition, you've probably been in hibernation too long. On February 2, if the Groundhog sees his shadow, we're stuck with six more weeks of winter. If he doesn't see his shadow, we luckily get an early spring.

The spring prediction job is so glorious that there are actually several weather-predicting imposters popping up each year throughout the United States, including an armadillo in Texas. With more than 129 years of experience, the Groundhog values holding the title of the one and only true spring predictor.

Although the Groundhog has only accurately predicted the season 39 percent of the time, he has the most experience out of any animal. Even human meteorologists, relying on scientific cues, can't predict the weather accurately all of the time. The Groundhog is confident in his position and will continue to search for his shadow and announce whether it will be an early spring or long winter for years to come.

It was an exciting race but the people have spoken. PEEPS has been voted the official Spring Ambassador for 2016!

Thank you for submitting an entry!